Sunday, August 28, 2016



                                                                   Facebook campaign plan

Persona 1 is a radio station manager and/or executive looking for new on-air talent.
Persona 2 is a marketing executive looking for new talent to sponsor.
Persona 3 is a sports fan that enjoys talk radio.

For my Facebook campaign I wanted to promote myself as a talk radio personality. That is what I hope to be my future career and it is a goal I work towards on a regular basis. I plan to cross-promote through twitter as well. I hope to attract radio station managers and executives, as well as potential sponsors, and fans. I believe those three personas present the best financial opportunity for me. I plan to attract those personas by posting content on my page that demonstrates my ability to perform as a sports talk radio personality, and that asserts a social media presence that shows I can be successful in that role.